Printing Made Easy

PW6: Print Hammersmith

Artwork Guidelines

If you don’t understand the following – give us a call or email us and we will guide you through it. To be certain your artwork is “print ready” please use the list below to ensure it meets our requirements.

File format

We want PDF’s for printing, but we can work with other file types. If you can only send an image file or photoshop file, please ensure the size of the document you send is correct and the resolution is no less than 300dpi.

Resolution 

To ensure your files print clearly all artwork including images must be supplied at a resolution of at least 300dpi. Anything lower than this may result in blurry, bitmapped or pixelated print.

Colours

CMYK (Cyan, Magenta, Yellow and Black) is an industry-standard formula designed to give the most precise colour reproductions. Artwork received using Pantone, Spot or RGB (commonly Web colours) will be converted into CMYK format, this may cause some colours to change.

Our CMYK Print Workflow uses technology not commonly available to home/office printers or monitors and is calibrated and maintained to a recognised industry standard (ISO / FOGRA). As such your printer or screen should only be used as a guide and not to accurately proof a colour.

Fonts

Due to the vast number of different fonts, all fonts used must be embedded or outlined before sending us the final artwork. Failure to do this could result in an alternative style being used automatically and without us knowing.

Effects

Any effects such as drop shadows, must be flattened before sending us the final artwork. Failure to do this could result in an alternative style being used automatically and without us knowing.

Bleed 

Bleed is used when any part of an image, background, colour or line is to be printed to the very edges of the finished product. For example, if you wanted the background of a business card to be red, the colour must bleed past all edges. If a bleed is not provided white lines will be seen on some or all of the edges. The bleed requirements are 3mm all round.

Text 

All text must be a safe distance from the edge, a minimum of 4mm.

Artwork size

  • A0 = 841 x 1189 mm
  • A1 = 594 x 841 mm
  • A2 = 420 x 594 mm
  • A3 = 297 x 420 mm
  • A4 = 210 x 297 mm
  • A5 = 148 x 210 mm
  • A6 = 105 x 148 mm
  • DL = 99 x 210

Microsoft Publisher, Word and PowerPoint

Please convert the files to PDF before sending. These are not professional design programmes and as such, artwork can be hit or miss. In most cases we are able to work with these formats and get perfectly good results, but please note that whilst your design may look complete on your screen, when transferred to another computer, that may not be compatible, this could become distorted – words can be omitted, fonts altered or indeed colours changed. Consequently, we ask you to submit your work in another format.

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